I was doing my usual business of browsing the App Store once in a while when I noticed all the icons of most of the apps are in color red. Reminded every of my math grades back in elementary and high school. But all kidding aside, these red icon apps have a great reason behind it...
Apple and (RED) have been collaborating together for years to help fight AIDS in Africa. And this year, they've extended this collaboration by including apps from iTunes.
It started last November 7 until December, every time you purchase any (RED) product apps in iTunes, 100% of the proceeds will go to Global Fund to help aid the fight for AIDS.
Find out more details and how else you can donate here: http://www.red.org/en/
One app can be a big help! Buy (RED), save lives!